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Tools & Resources

Sembang@WWF

What is Sembang@WWF?

Storytelling connects us to humanity because it helps us relate and empathize. With the magic of storytelling, we created a platform called ‘Sembang@WWF’ in our youth programme. The session gives an opportunity for students to speak on various environmental issues. It aims to engage and transport the students’ mind to stories on poverty, haze, wildlife poaching, shark finning and many more.


Sembang@WWF is an instrument for us to listen and share ideas on what we can do as individuals to make a change for a better environment. Through this platform, our programme aims to build youth leaders who are fluent in the concepts of climate change and are aware of its unprecedented threat to our planet. We need them to empower everyone with the knowledge to inspire action in defense of environmental protection. 

Sembang@WWF Storyteller, Asya Aleeya Azmir, talks about

Why Should we save Malayan Tigers

The idea hinges on one of the steps advocated in the strategies of ESD - informing and involving society in their on-going sustainability initiatives in their respective schools, teacher education campuses, universities and even communities.

Sembang though it alludes to a laidback sentiment in Bahasa Melayu, will be the total opposite of its linguistic meaning in execution. The word was chosen because it embodies the spirit on inclusivity of ESD. It also symbolises aesthetic value and traditional knowledge promotion, which are among the core values of ESD.

Our Past

Sembang@WWF

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