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What is Letter to Leaders?

Nature is our home. It is essential for human existence and good quality of life, providing and sustaining the air, freshwater, and soils on which we all depend. It also regulates the climate, provides pollination and pest control, and reduces natural hazards.

While more food, energy, and materials than ever before are being supplied to people in most parts of the world, the overexploitation of plants and animals is increasingly eroding nature’s ability to provide them in the future. The 2020 global Living Planet Index shows an average 68% fall in monitored populations of mammals, birds, amphibians, reptiles, and fish between 1970 and 2016.

While the figure is devastating, change begins with us, and we should start by managing the environmental problems within our surroundings. We are calling upon individuals to examine your neighbourhood and look for environmental issues that can be tackled by your state leaders. Please write and tell them what is important to you. This information helps them as they make decisions that affect your community and the people who live there.


Empowering youth through WWF-Malaysia's Citizen Action Initiative


Embracing the spirit of citizen action, this campaign calls for collective participation to raise awareness. This is an avenue for individuals to voice their opinions about the environmental issues where they live through letters directed to the State Government Executive Council (environment) and mayor (for states without environmental EXCO).

Campaign duration


December 2020 to 28 March 2021

Why should you write a letter?

  1. If you want to inspire change within your community or school, use the power of writing to advance your cause

  2. If your letter sparks a debate, this may inspire other people who support the cause to speak up, too!

  3. By contacting your officials, you can tell them what is important to you. Explain why they should demand action for/against that issue.

  4. Your letter needs these three simple things:

    • A description of the issue

    • An explanation of the problem

    • An explanation of what you would like the official to do about the problem

Emphasise your pitch before you wrap up. Thank the receiver for taking the time to read your letter. 

Examples of environmental issues you can write about

  • Improper disposal of solid waste

  • Inadequate drainage conditions and waterlogging

  • Air and noise pollution

  • Poor quality of water

Important note
Passion can lead to powerful letters, however, an insistent or accusatory tone is not an effective way to address elected officials. Write your thoughts respectfully and be mindful of the language used to address the issue/s. The views, opinions, facts, and figures expressed in the letter are those of the authors and do not necessarily reflect the official policy, position, or recommendations of WWF-Malaysia.


Sample letter template


Dear leader,


Here in Lane 51, Taman Ria, our community park, is in an area that floods every time it rains. Water stands about two feet on the playground after every rain. If the sun does not come out soon after the rain, the areas are left with the smell of stagnated water. The water flows downstream and settles in the park.


As a result of the flooding, we get trash such as cans and bottles flowing downstream to our circle drive. Then the mosquitoes and gnats swarm, causing illnesses, especially for the children who play outside often.


Therefore, parents often have to keep their children inside. Something needs to be done fast to improve the area. I urge you to consider making the environment a little greener and safer to live in. Thank you for reading my letter.


Thank you.

Write to your leaders

Choose the city you are living in and write away!

Thank you for taking action for our planet. 


We must recognise that if we have become powerful enough to change the entire planet theme we are powerful enough to moderate our impact - to work with nature rather than against it - David Attenborough.

Share this initiative with your friends and colleagues.


  1. Write your thoughts respectfully and be mindful of the language used to address the issue/s.

  2. The views, opinions, facts, and figures expressed in the letter are those of the authors and do not necessarily reflect the official policy, position or recommendations of WWF-Malaysia.

  3. The letter must not contain profanity or direct attacks on individuals or organizations. During the review process, WWF-Malaysia reserves the right to modify the content without changing the essence.

Contact Us

Farisha profile pic.jpg

Noor Farisha Zainol

Project Manager | Earth Hour 2021 Citizen Action 


Tel: 03-7450 3773 Ext 6320


Please send your queries here & I will get in touch with you the soonest.

Thanks! Message sent.